Bhubaneswar: Ashok Leyland, the flagship of the Hinduja Group in India and a prominent commercial vehicle manufacturer, has established a solid presence in the dynamic and rapidly expanding state of Odisha and in several parts of the eastern India region. The company is strategically positioning itself to capitalize on the region’s robust economic growth, ongoing infrastructure development, and increasing demand for commercial vehicles.
The primary goal of this initiative is to reinforce Ashok Leyland’s market position and address the unique needs of customers in the region. Odisha, in particular, offers compelling business prospects, a sizable customer base, and a favorable investment climate. Recognizing these opportunities, Ashok Leyland has implemented strategic measures to significantly enhance its footprint in this promising market.
Mr. Sanjeev Kumar, President – M&HCV, Ashok Leyland Ltd, emphasized the significance of Odisha and Eastern India as key markets for the company. He expressed enthusiasm about the upcoming opportunities in the region, highlighting Ashok Leyland’s consistent success in various parts of India. The company’s focus on customer-centricity and industry-leading total cost of ownership has enabled it to secure leadership positions in multiple segments across the country.
In line with their successful approach, Ashok Leyland aims to replicate this strategy in Odisha and Eastern India. The commitment revolves around delivering exceptional products and services through mutually beneficial partnerships within the state. The company is dedicated to strengthening its presence in Eastern India, with a particular focus on Odisha—a pivotal market. Ashok Leyland’s unwavering commitment is to provide high-quality Medium and Heavy Commercial Vehicle (MHCV) products and services tailored to meet the specific demands of the region’s transportation and mobility infrastructure.