The distinguished actor and politician to lead Shyam Steel’s expansion in Bihar, Jharkhand, and Uttar Pradesh
National: Shyam Steel, a prominent producer and manufacturer of TMT bars, is delighted to announce the appointment of Indian actor, politician, and film producer Ravi Kishan as their brand ambassador. This strategic partnership aims to bolster Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets, where it holds a significant position.
Lalit Beriwala, Director of Shyam Steel Industries, expressed his excitement about the collaboration, stating, “Ravi Kishan brings a unique blend of charisma and credibility to our brand. His immense popularity in the region, along with his versatile presence in Indian cinema and politics, makes him the ideal choice to represent Shyam Steel in these crucial markets.”
Ravi Kishan, currently serving as a Member of Parliament, Lok Sabha from Gorakhpur, shared his thoughts on the partnership, saying, “I am thrilled to be associated with Shyam Steel, a brand that shares my commitment to excellence and growth. Together, we aim to contribute to the development of these dynamic markets and further enhance Shyam Steel’s legacy as a leader in the steel industry.”
Shyam Steel recently announced a turnover of Rs 6,000 crores, with plans for further growth targeting Rs9,000 to Rs 10,000 crores over the next two to three years. As part of its expansion initiatives, the company commissioned a new capacity at the Mejia plant, increasing its integrated steel capacity from 0.65 million tons to 1 million tons.
Additionally, the company’s ambitious expansion plans include the acquisition of 600 acres of land in Purulia, Raghunathpur block, for a new greenfield project. This project, a 0.35-million-ton integrated steel facility, is expected to significantly contribute to Shyam Steel’s goal of achieving a turnover of Rs10, 000 crores. The company is dedicated to playing a pivotal role in achieving the target of 300 million tonnes of steel production by 2030-31, contributing to India’s transformation into a self-reliant $5-trillion economy.
Shyam Steel is expanding on all fronts, from broadening its distribution networks to increasing its production capacity from 0.65 million tons to 1.35 million tons. The company is committed to playing a pivotal role in India’s growth story, and its association with Ravi Kishan reflects their shared values of excellence and progress.