Motorola Disrupts Lifestyle Technology In India
launches motorola razr40 ultra and edge40 neo in the Pantone Colour of the year 2024 – Peach Fuzz!
New Delhi: Motorola, renowned as India’s premier 5G smartphone brand, has once again partnered with PANTONE™, the global authority on color, for their second consecutive year collaboration. This exclusive multi-year alliance solidifies Motorola’s commitment to distinguishing itself through innovative design and vibrant colors, enriching lives with meaningful technological advancements.
Celebrating the 25th anniversary of the Pantone Color of the Year program, the chosen hue for 2024 is PANTONE™ 13-1023 Peach Fuzz. This velvety, gentle peach tone embodies a cozy and tender essence, evoking feelings of togetherness, community, and collaboration. Aligned with Motorola’s pillars of inclusion and accessibility, Peach Fuzz resonates with the brand’s mission to make technology universally accessible. As technology continues to intertwine with humanity, the Color of the Year 2024, Peach Fuzz, blends our virtual worlds with a desire for warmth, togetherness, and compassion.
The collaboration introduces the motorola razr40 ultra and motorola edge 40 neo as the world’s first smartphones, representing the PANTONE Color of the Year 2024. These devices symbolize the importance of human connection, aligning with Motorola’s mission to make technology more accessible and foster intentional connectivity.
The motorola razr40 ultra, designed in Peach Fuzz, caters to stylish and expressive individuals, standing out with its iconic flappable design. Featuring the world’s largest external 3.6-inch Poled display, a fast 144Hz refresh rate, and 1100nits peak brightness, this flip phone is not only slim and stylish but also flexible at multiple angles. With a nearly creaseless 6.9-inch polled display, powered by a Snapdragon® 8+ Gen 1 SoC, the razr40 ultra offers a seamless experience across generations. Customers can seize this advanced flip-phone at an attractive offer price of just Rs. 69,999, including a limited-period discount of Rs. 10,000, and avail of No Cost EMI options.
On the other hand, the motorola edge 40 neo, presented in PANTONE Peach Fuzz vegan leather, places color at the forefront of its design. As the world’s lightest 5G phone with IP68 underwater protection, this device combines aesthetics with functionality. Boasting a 144Hz 6.55-inch pOLED curved display, a MediaTek Dimensity 7030 processor, and advanced features like Wi-Fi 6E and MediaTek HyperEngine™ game technology, the motorola edge 40 neo offers a premium user experience. Priced at Rs. 22,999, it will be available on Flipkart, motorola.in, and leading retail stores starting from 12th Jan 2024.
Both devices prioritize connection and personality, incorporating features like Moto Unplugged and Family Space software experiences. Moto Unplugged encourages users to take mindful breaks, creating a personalized oasis without disconnecting entirely. Family Spaces enables remote control of another Motorola user’s screen, offering guidance, parental control, and managing app usage timing, fostering a balanced digital lifestyle.
In summary, Motorola’s collaboration with PANTONE™ not only brings aesthetic innovation but also emphasizes the brand’s dedication to accessible and purposeful technology.
