Dabur launches ‘Science in Action’ campaign
Bhubaneswar: Dabur India Limited, a prominent Ayurvedic company, has launched the ‘Science in Action’ awareness campaign to enlighten consumers about the benefits of Ayurveda and a healthy lifestyle. This campaign aims to educate individuals about the scientific foundations of Ayurveda, with renowned doctors sharing evidence-based insights into its proven advantages. The objective is to equip families with scientifically tested information on Ayurveda, empowering them to make informed choices for their daily well-being.
As part of this endeavor to safeguard the health of future generations, Dabur Chyawanprash has launched a significant awareness initiative. Collaborating with a renowned doctor, the brand conducts immunity awareness sessions to educate children across the nation. These sessions focus on building a robust immune system to combat diseases stemming from changing seasons, common bacteria, and viruses. The campaign commenced in Bhubaneswar with a special session for over 250 students at MBS Public School.
Mr. Byas Anand, Head CSR & Corporate Communications at Dabur India Limited, emphasized the company’s commitment to bridging the gap between tradition and modernity. He stated that the ‘Science in Action’ series aims to dispel myths surrounding Ayurveda and promote the incorporation of Ayurvedic practices, specifically highlighting the trustworthiness of Chyawanprash for a healthy lifestyle.
During the launch, Dr. J.K. Sisugoswami, Principal of MBS Public School, highlighted the significance of “A Healthy Body in a Healthy Mind” and spoke about values such as truthfulness and honesty in life.
The ‘Science in Action’ campaign will utilize various media platforms, including print, digital, and social media, to reach a wider audience. Engaging videos will delve into the intricate aspects of Ayurvedic principles, and seminars hosted by Dabur, along with renowned Ayurvedic practitioners, will be conducted in schools across 22 cities. These sessions aim to instill an understanding of the importance of Ayurveda for overall well-being among young children.
Dr. Parmeshwar Arora emphasized that all Dabur products undergo extensive scientific research, with a focus on evidence-based Ayurveda. The campaign aims to dispel misconceptions around Ayurveda and Dabur Chyawanprash, reinforcing the brand’s commitment to evidence-based holistic well-being.
In conclusion, Dabur India Ltd, with its legacy of 139 years, stands as a trusted name in the FMCG industry. The company’s diverse portfolio includes well-known brands in healthcare, personal care, and food & beverages, all built on a foundation of quality and experience.
