Dalmia Cement Elevates Its Commitment To Home Builders With A Bold New Brand Positioning As The RCF Expert, Onboards Superstar Ranveer Singh As The Brand Ambassador!
- To extend its legacy of technical excellence to home builders -through its technical support team
New Delhi/Bhubaneswar: Assuming the responsibility of guiding and supporting customers in utilizing cement effectively for crucial areas like Roof Column Foundation, Dalmia Cement is undergoing a significant shift in its brand focus with the launch of its new campaign, “RCF Strong toh Ghar Strong”. This customer-centric approach aims to raise awareness among home builders and contractors about selecting the appropriate cement, employing it correctly, and adhering to best construction practices to construct their ideal homes.
The campaign, which seeks to establish Dalmia Cement as the ‘RCF Expert’, will feature the renowned actor Ranveer Singh. It will be introduced through a comprehensive multimedia strategy, leveraging Singh’s influence to reinforce the brand’s message of unparalleled technical expertise and superior service encapsulated in the slogan, “RCF Strong toh Ghar Strong”.
Puneet Dalmia, the Managing Director and CEO of Dalmia Bharat Limited, expressed his thoughts on the initiative, emphasizing Dalmia Cement’s significant contribution to the nation’s construction sector over eight decades. He highlighted the importance of homes in people’s lives and underscored the campaign’s focus on ensuring structural integrity and longevity through proper cement application and technical proficiency.
Ranveer Singh shared his admiration for Dalmia Cement’s long-standing contribution to the construction industry and his excitement to collaborate with the company. Together, they aim to educate individuals on the critical role of Roof Column and Foundation in home construction, advocating for informed decision-making to ensure lasting structures.
Sameer Nagpal, the Chief Operating Officer of Dalmia Cement (Bharat) Ltd., emphasized the brand’s commitment to empowering consumers with knowledge to make informed choices. He highlighted Dalmia Cement’s expertise in optimizing cement formulations for Roof Column and Foundation, crucial elements for a home’s strength and durability. Additionally, Nagpal emphasized the brand’s on-the-ground technical support to assist home builders and contractors in using the cement effectively, underscoring the value proposition of the RCF campaign.
