Celebration Time: Dalmia Cement emphasizes Culture and Craftsmanship at Bali Yatra in Odisha
Cuttack: Dalmia Cement (Bharat) Limited (DCBL), a prominent cement manufacturer in India and a subsidiary of Dalmia Bharat Limited (DBL), is currently celebrating the historically significant ‘Bali Yatra’ festival in Cuttack, Odisha. This annual fair, situated on the banks of the Mahanadi River, pays tribute to Odisha’s rich maritime history, encapsulating the cultural, trade, and entrepreneurial heritage of the region. As a distinctive tribute to this tradition, Dalmia Cement has unveiled an intricate boat installation at its pavilion within the fairgrounds. The pavilion serves as a visual representation of the company’s commitment to quality and craftsmanship, seamlessly intertwined with the cultural narrative of Bali Yatra.
In a commendable initiative to honor the dwindling local art of boat making, the company recognized two master craftsmen, Mr. Manash Behera and Mr. Surendra Das, for their efforts in preserving this timeless art. Concurrently, 19 orphan children from NATION – National Activities for Tribes Ignorant Women, Orphan Nature, associated with Dalmia Cement – Kapilas Cement Works (KCW), were invited to the event. These children showcased their cultural performance, receiving appreciation certificates and medals for their outstanding contribution. Additionally, children of channel partners were also present at the event.
Mr. Bhavesh Wala, Deputy Executive Director and Plant Head at KCW, expressed on this festive occasion, “Dalmia Cement is privileged to be part of this celebration, highlighting our dedication to cultural preservation, craftsmanship, and community engagement. We strive to establish brand salience in the region, embodying not only our quality products but also our commitment to tradition and community well-being. Through these distinctive initiatives, we aim to create an immersive experience resonating with the spirit of Bali Yatra.”
Bali Yatra, translating to ‘A Voyage to Bali,’ is a celebration deeply ingrained in the cultural fabric of Odisha. Historically, it marks the day when ancient Odia mariners embarked on journeys to the distant lands of Bali. During Bali Yatra, people gather by the riverside, releasing tiny boats or makeshift vessels adorned with lamps and candles as a symbolic gesture representing hope, prosperity, and remembrance of the ancient maritime expeditions defining the festival’s cultural essence.
